There are several key strategies that you should definitely be mindful during the whole influencer marketing campaign. Here they are:
Understand the Term ‘Influencer’
Yes, this may sound pretty basic, but trust me understanding what an influencer is really important. It can make or break your influencer marketing campaign. So, what is it? Briefly, an influencer is a person who has significant social capital, usually achieved via their influential presence online. They use their popularity and activity on social media and blogs to influence others. Influential presence on social media is particularly important. Did you know that 74% of consumers use social media to make purchase decisions? Interesting, huh?
Monitor Influencers and Their Audiences
Okay, so now that you know what an influencer is, it is time to find the right one for you. How do you do this? Research, research, research. With a particular emphasis on research! Here are some ideas to find the perfect influencer in your industry. Once you’ve found the right influencer, you should keep track of your influencer and their audience, and monitor their interactions. One way to do this is look at the audience’s questions and answers. This will allow you to track the success of the influencer and develop new ways to generate and maintain interest.
Recognize the Key Types of Influencer Marketing
There are different types of marketing strategies used in influencer marketing, the most important of which are:
Guest post on your blog
Contests and giveaways
Establish a Trusting Relationship with Your Influencer
It is always good to be in a good professional relationship with the people you do business with. We all know work drama doesn’t get anything solved. The same applies to your relationship with your influencer. Being on good terms is a must, especially once they begin spreading the word about your business. Establish a trusting and mutually beneficial relationship. Perhaps you could follow their pages, share their content, and link back to them. Don’t hesitate to discuss things together.
Source: Is Influencer Marketing The Future Of Marketing? [INFOGRAPHIC]
I hope some of these key strategies will help you in your influencer marketing adventure. Nevertheless, this short answer is just a piece of the pie. To find out more about influencer marketing strategies and how to lead your business to success, read my detailed influencer marketing article