The Dodge Dart is the brand’s newest entry into the compact sedan market, and despite the brand adding a third shift to the Illinois plant where the compact is built, sales slowed down in November.
Dodge moved 4,489 Darts in November, about 1,000 less than the 5,455 it sold in October. The third shift was added at the plant to accommodate for high sales forecasts is November, which were not met.
Chrysler doesn’t seem worried, though.
“We are expecting a strong December as the industry continues to recover from the East Coast hurricane and consumers continue to respond to our popular year-end ‘Big Finish’ (sales) event,” Chrysler’s head of U.S. sales Reid Bigland said.
Though the Dart took a small hit, other Chrysler vehicles still performed well, with the brand marking its best November sales since 2007.
[Source: Ward's Auto]
More: Dodge Dart Sales Slipped in November on AutoGuide.com